Social Media Branding

In June 2019 I interned with ‘Louise Selby Bridal Design’ where I assisted the founder in many areas of the business. I assisted with stock management, customer relations and liasing with suppliers. During my time at the brand I was mainly involved with rebranding their social media presence, specifically on Instagram.

While at ‘Louise Selby’ I had noticed many ‘Thank You’ cards from brides who had worn the dresses at their weddings. There was such a large number that I thought it was a shame that this praise and positive feedback couldn’t be seen anywhere on the brand’s digital presence. This lead to me creating an Instagram campaign that paired the thank you comments from the bride with a ‘swipe
across’ that would show a photo of them wearing the dress on their big day.

I also created a content series that paired the
floral-named dresses with their namesake flower seen in the founder’s garden.

My Roles:

- Content Creation
- Graphic Design
- Social Media
- Occasional hem-sewer
- Branding