Rachael Skingle
My Work, My Writing,
and Me.
My name has an extra 'a' and I have an extroverted nature.
I'm a creative communicator with a love of sandwiches, clever copy, and interesting design.
I don't like spelling 'necessary' or thinking about how deep the ocean is. But I'm working on both of them.
‘Don’t You Know That You’re Toxic’
This zine aims to attract a young female target consumer to an established streetwear brand through the medium of brand zines, self-help advice, Constructivism and Britney Spears.
The zine is designed in a Soviet Constructivist style to align with and react to the brand’s existing interest in retro ‘Western’ design. Through our research we found that the target consumers biggest worry in their day-to-day lives was their relationships with other people. We responded to that in content of the zine: self-help advice for managing toxicity in all areas of a persons life: relationships, friendships, society and self-talk. All these elements - brand, content and consumer were all united and brought together through the music of beloved cultural icon, Britney Spears.
My Roles:
- Graphic Design
- Creative Direction
- Illustration
- Rememberer of Britney Spears Lyrics
- Copy